While studying chapter four, I was able to think more about how Neutrogena may prepare for crisis. It was really interesting to read about the strategic management process. I like how it is broken down into five main steps. In my opinion, all five steps seem equally important in crisis prevention.
When thinking about Neutrogena I am not really sure what kind of crisis the company may encounter. However, maybe they would face a crisis because they did not follow proper government regulations for their products. Neutrogena makes products for skin, hair, and beauty, so they may have some government regulations regarding the products they produce. Government regulations are formed in response to a previous crisis. This would fall under the category of external environment.
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