Ch. 10, 11, 12

Last class we went over chapters 10, 11, and 12. When learning about chapter 10 we looked at ethics. Specifically, we learned about corporate ethics and what is legal verse illegal. Also, we compared what is illegal verse unethical. When a person does something illegal jail could be a consequence. Moreover, when something is unethical it is likely that the unethical behavior is frowned or looked down upon. So, illegal behavior leads to more of a harsh punishment then unethical behavior.

We, also, learned what deontolgy and utilitarianism means when dealing with PR. Deontology involves universal guidelines one must follow. However, with utilitarianism the rules don't always matter.

During our class discussion examples were brought up as follows:
-Doc. prescribes marijuana to a patient although it is illegal
-Journalism won't reveal sources although she reported story (goes to jail)
***If you want to be professional sometimes you need to pay the price

Furthermore, when going over chapter 11 we looked at the chaos theory. The chaos theory deals with mathematics, physics, and philosophy. Moreover, it explains certain things that happen in an unknown or hidden pattern to an event that is occurring. An example is sub zero weather.

Chaos theory deals with the unpredictable. With this we can look at nonlinearity, unpredictability, sensitive dependence, and bifurcation.

Lastly, when going over chapter 12 we learned about stakeholders, victims, and crisis management plans for specific events. Also, we looked at the reactive crisis management plan and 3 ways Internet could affect it. In addition, we learned about organization learning and how it is a very important step for a company. Moreover, some other key topics we learned about when looking at chapter 12 included reactive crisis management, internal and external learning, and how the public may be affected by a crisis.