End Of The Semester

The semester is coming to an end and there is only one more class left. Last class we had an old QU student speak to us about her experience in the industry. Also, she shared with us some information about how facebook and social networks are looked upon when one applies for a job. She told us how she does not have pictures of her getting wasted or saying anything to crazy on her personal page. She says she uses her facebook for both business and fun. Overall, it was very interesting to listen to her speak with us. Moreover, after she spoke with us we had our last test and we handed in our last case. The last test had more essay questions then previous tests. But, I hope it went better than my past tests.

Ch. 10, 11, 12

Last class we went over chapters 10, 11, and 12. When learning about chapter 10 we looked at ethics. Specifically, we learned about corporate ethics and what is legal verse illegal. Also, we compared what is illegal verse unethical. When a person does something illegal jail could be a consequence. Moreover, when something is unethical it is likely that the unethical behavior is frowned or looked down upon. So, illegal behavior leads to more of a harsh punishment then unethical behavior.

We, also, learned what deontolgy and utilitarianism means when dealing with PR. Deontology involves universal guidelines one must follow. However, with utilitarianism the rules don't always matter.

During our class discussion examples were brought up as follows:
-Doc. prescribes marijuana to a patient although it is illegal
-Journalism won't reveal sources although she reported story (goes to jail)
***If you want to be professional sometimes you need to pay the price

Furthermore, when going over chapter 11 we looked at the chaos theory. The chaos theory deals with mathematics, physics, and philosophy. Moreover, it explains certain things that happen in an unknown or hidden pattern to an event that is occurring. An example is sub zero weather.

Chaos theory deals with the unpredictable. With this we can look at nonlinearity, unpredictability, sensitive dependence, and bifurcation.

Lastly, when going over chapter 12 we learned about stakeholders, victims, and crisis management plans for specific events. Also, we looked at the reactive crisis management plan and 3 ways Internet could affect it. In addition, we learned about organization learning and how it is a very important step for a company. Moreover, some other key topics we learned about when looking at chapter 12 included reactive crisis management, internal and external learning, and how the public may be affected by a crisis.

My YouTube Video

Last Class

Last class we had a test on chapters 7, 8, and 9. The first few chapter of our book explained more of an overview of crisis communications. But, these three chapters, in which we just had a test on, started to go into the more meaty part of crisis communications. I thought chapter 9 was very useful to Public Relations majors. This chapter went into "the importance of organizational learning". Specifically, I thought the section entitled "Improving the Crisis Management Process" was very interesting. Some of the key topics discussed in this section were identify problems, reestablish objectives, and redesign process. This section I felt was very easy to read and understand. In addition, I thought the summary and questions at the end of chapter 9 were very useful.

Neutrogena Podcast

Neutrogena- spokesperson

In the past few class meeting we have done activities and picked a spokesperson for QU in case of a crisis. We have looked at QU and we have come up with in groups various crises that could happen at our school. Then we went on to pick out a spokesperson who would be the best fit to speak on behalf of the school regarding the crisis we were discussing. So, I have been trying to figure out who would be a good spokesperson for Neutrogena is they had a crisis. In my opinion, I think that the best spokesperson or people for Neutrogena would probably be the celebrity brand ambassadors. I feel this way because most people listen to celebrities so if they see a celebrity trying to smooth over a problem I feel like the public would be most likely to listen. In chapter 5 of our book it says that it is important to designate a spokesperson who can manage organizational communication with the media. Therefore, if they train one or two of their celebrity ambassadors, I feel like they would be the best to talk to the media.

Podcast

Last class we learned how to make a Podcast. Before last class I did not know how to make a Podcast and what a Podcast really entailed. Moreover, it was interesting to learn about the websites that are used to make a Podcast. The websites we learned how to use were Audacity, LameCodec, and Divshare. We learned how to use these websites in class by actually making a Podcast. We broke up into groups of three and one group of two and we made a script to record. Then we learned how to post the Podcast onto a blog. It was very interesting to learn all of this and I hope when I go to make my own Podcast that I remember what I learned.